WHO WE ARE
UAB is a STUDENT-DRIVEN department at Michigan State University that provides opportunities for all MSU students to build connections, communities, and a sense of belonging at MSU. These social opportunities are proven to support retention, academic success, and the likelihood of students to graduate. Our 100+ annual events are created, developed and implemented by our student Coordinators and offered to MSU students at a low cost, and more often no cost, in large part to the sponsors who are able to off-set the costs of our large scale programming.
WHY SPONSOR UAB
Our sponsorship opportunities allow you to engage with your target demographics - students or metro-Lansing community members - in meaningful ways, further your brand recognition, and highlight your organizational values while supporting student in developing their personal, professional, and leadership skills.
Whatever your goals or budget, we have sponsorships and promotional opportunities that can help you reach your target market.
Consider a sponsorship today!
Benefits to Sponsorships include the following:
- Meaningful engagement opportunities to connect with a variety of large audiences - both MSU students and metro-Lansing community members.
- Enhanced brand awareness with the ability to create innovative marketing opportunities
- Values based public relations and recognition
- Affiliation with an organization committed to developing student leadership
- Tax advantages
- Flexible sponsorship opportunities to fit all budgets and needs
- Assessment metrics and data available for sponsoring organizations
SPONSOR IMPACT ON MSU STUDENTS
Academic Persistence
A key component of academic success is a sense of belonging within your community. Our goal is to provide MSU students with opportunities to build connections, communities, and a sense of belonging, creating a network of support. These social opportunities are proven to support retention, academic success, and the likelihood of students to graduate.
Inclusion
We host a variety of events for all students and interests, including cultural and education events that introduce students to communities and topics they may not have experienced before. We support and partner with community experts and organizations for authentic experiences. Sponsorships allows us to provide free events, removing the financial barriers for students.
Professional Skill Building
“For students, by students” - Our students drive our organization. Our members and E-board initiate, plan, and execute over 100 events a year, providing valuable learning and skill building opportunities. Our students leave MSU with skills in administrative organization, communication, project management, conflict mediation, contract negotiation, emergency planning, and leadership.
SPONSORSHIP & TABLING OPPORTUNITIES
We offer three unique ways to engage with MSU students:
- Event Sponsorship - Support our large scale events and get the change to meet thousands of students face-to-face. This is a great opportunity to put your brand directly into the student hands.
- MSU Union Tabling - Spend the day in the heart of campus, the MSU Union. Enjoy relaxed, meaningful conversations with students in high-traffic spaces.
- Marketing Activations - Team up with us for bold campaigns designed to maximize your reach and impact. - More information coming soon!
Click each opportunity above to learn more.
For more information on sponsorship opportunities, contact:
Sara Stratilatov - UAB Assistant Director - 517-884-3338 - bartless@msu.edu OR uab@msu.edu