UAB is a STUDENT-DRIVEN department at Michigan State University that provides opportunities for all MSU students to build connections, communities, and a sense of belonging at MSU. These social opportunities are proven to support retention, academic success, and the likelihood of students to graduate. Our 100+ annual events are created, developed and implemented by our student Coordinators and offered to MSU students at a low cost, and more often no cost, in large part to the sponsors who are able to off-set the costs of our large scale programming. 


Our sponsorship opportunities allow you to engage with your target demographics - students or metro-Lansing community members - in meaningful ways, further your brand recognition, and highlight your organizational values while supporting student in developing their personal, professional, and leadership skills.

Whatever your goals or budget, we have sponsorships and promotional opportunities that can help you reach your target market.

Consider a sponsorship today!

Benefits to Sponsorships include the following:

  • Meaningful engagement opportunities to connect with a variety of large audiences - both MSU students and metro-Lansing community members.
  • Enhanced brand awareness with the ability to create innovative marketing opportunities
  • Values based public relations and recognition 
  • Affiliation with an organization committed to developing student leadership
  • Tax advantages
  • Flexible sponsorship opportunities to fit all budgets and needs
  • Assessment metrics and data available for sponsoring organizations


  1. Review our sponsorship opportunities and identify what sponsorships you may be interested in.
  2. Review our sponsorship levels. 
  3. Complete our sponsorship intake form, which streamlines our processes. 


  1. UFest - (August) - UFest is a Fall Welcome tradition where approximately 8,000+ MSU students attend and enjoy fun free activities, free food, giveaways and more. This event introduces students to the MSU Union and the services we provide and is a great opportunity to connect with students who may use your services during their time at MSU and beyond. Additional Details and Deadlines
  2. Funn at the Munn (February) - A Spartan Tradition! Held annually during the Spring semester at Munn Ice Area which includes activities around the concourse, free skating, free food, and more. Typical event attendance is around 1,000 people. This event is prominently MSU students, often first year and second year students and provides ample space for sponsor-student engagement. Additional Details and Deadlines
  3. Spring Arts and Craft Show - (May) - The Spring Arts and Craft Show is truly an experience! One of the biggest Arts and Craft Shows in Michigan, this event attracts 350 crafters and artists and 40,000 + patrons from across the state. The East Lansing Art Festival is located 1 block away during the same time, attracting a diverse crowd of young professionals, local community members, and families from across the state.Additional Details and Deadlines

For more information on sponsorship opportunities, contact:

Sara Stratilatov - UAB Assistant Director - 517-884-3338 - bartless@msu.edu OR uab@msu.edu